urble - Blockchain Saving App
Launch support + ad production
urble reimagines the traditional Sparbuch (savings account) for the blockchain era — a mobile-first app that makes goal-based saving simple, transparent, and meaningful. Whether you’re saving for yourself, your children, or shared milestones with friends and family, urble brings financial discipline and emotional connection together in a single experience.
MyBerry helped to organize the launch and produce the urble video, translating the app’s vision into clear, visual storytelling — featured during the presentation.
Service
Launch support, ad production
Client
urble
Year
2026
Event Photos
AD
At MyBerry, in close collaboration with the urble team, we created a video campaign that speaks directly to a reality many in Switzerland understand: navigating a low- or negative-rate environment on the Swiss franc.
The story follows a young woman, concerned about the future of her savings in a system where traditional options no longer deliver. Her frustration reflects a broader sentiment across the market. Then comes the shift—she discovers urble. The brief from the team was to show a clear, accessible 4% annual yield, to shift the narrative from uncertainty to empowerment.
The emotional pivot is simple but powerful: as her financial outlook improves, so does the outlook for the future.
This campaign was designed to connect rational financial decision-making with real human impact. From concept to visual storytelling, every element was built to resonate with a Swiss audience that values security, clarity, and forward-thinking solutions.
As CEO of MyBerry, I believe this is the future of financial marketing—where clarity meets emotion, and complex value propositions become stories people truly understand and remember.
If you are a financial institution or fintech company in Switzerland looking to create high-impact campaigns like this, contact us. We would be happy to bring your story to life.
Ralph Hofacker, Co - CEO, Urble
