Swisskern
MyBerry helped Swisskern, luxury supplement brand from Appenzell to produce high quality videos of CEO Faisal Baig. Videos are currently used on the web site and digital ad campaigns.
Service
Videos, ads, SEO
Client
Swisskern
Year
2024
In today’s digital age, where attention spans are shrinking and visual content reigns supreme, videos have emerged as a clear winner in the world of advertising. A recent campaign by MyBerry for Swisskern, a luxury supplement brand from Appenzell, perfectly illustrates this trend. The collaboration between MyBerry and Swisskern produced a series of high-quality videos, including personal interviews with Swisskern’s CEO, Faisal Baig, as well as product-focused clips, which are currently making waves on both the brand’s website and across various digital ad platforms.
Our Vision
The centerpiece of this campaign was the "human-to-human" connection—something we felt was essential to convey in an era dominated by technology. Rather than relying solely on text or static imagery, we wanted potential customers to feel a personal connection to Swisskern, and the best way to do that was by telling the brand’s story through its most passionate advocate: CEO Faisal Baig. His video interviews offer a rare glimpse into the heart of the brand, allowing viewers to understand the values and mission that drive Swisskern.
In addition to Baig’s personal story, we created a series of product-focused videos that highlight key benefits of Swisskern supplements and demonstrate how to use them effectively.
Execution
All videos were shot in a studio in Horgen, near Zurich, with a dedicated team of producers, videographers, interviewers, and video editors ensuring a polished final product.
The Result
The results of this campaign speak for themselves. Not only has the engagement across digital platforms increased significantly, but the data also shows that video content is outperforming traditional still-image ads by a wide margin. This reinforces the idea that, when done well, video content can capture attention, evoke emotion, and drive action in ways that static images simply cannot.
You can see these videos integrated into Swisskern’s website and experience the difference for yourself: click here.
This campaign underscores the importance of video in today’s digital marketing landscape. If you want to make a lasting impression, video is the way forward—and MyBerry is here to help you tell your brand’s story with impact.
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