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NIANCE

At MyBerry, we understand the importance of a robust online presence to connect with Client’s target audience and drive business growth. We developed a comprehensive suite of digital marketing services and product portfolio tailored specifically for NIANCE, a Swiss-based luxury skincare brand. 

Service

Digital Marketing, Web development and design, 

Social Media ads, Influencer and Celebrity campaigns, SEO, Photography, placements of products in the top glossy magazines.

Client

NIANCE

Year

2019 - to present

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Content is king in the digital world, and we leverage high-quality content to attract, engage, and retain our target audience.

For Client social media channels, we created visually appealing and engaging content, including product images, videos, and user-generated content, to spark conversations and drive brand engagement.

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Natalia Vodianova

Steven Epprecht

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Collaborations with Celebrities and Influencers 

In order to create brand recognition, we developed collaborations with the top Swiss and global bloggers and celebrities, as well as with local micro bloggers. 

Kevin Lutolf

Sue Giers

Web Site Structure and Digital

Web Design: We believe that a visually appealing and user-friendly website is crucial for establishing a strong online presence. We ensure that visitors can easily navigate through our website to find the information they need about brand products and services.

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Ads:  We run targeted advertising campaigns on social media platforms to reach specific demographics and maximize ROI.​ Since 2019, we managed to multiple online sales by 5 times. 

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SEO: Our SEO strategy focuses on optimizing Client's online visibility and search engine rankings to ensure that our products are easily discoverable by potential customers. We constantly progress on SEO, for shop pages and in separate blog. For example, on the term "whitening mask" Client's product comes among first searches in Google in Switzerland. 

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ReportsWe believe in data-driven decision-making, and our digital marketing efforts are continuously monitored and optimized based on performance metrics. We use advanced analytics tools to track key performance indicators (KPIs) such as website traffic, conversion rates, and social media engagement. Our team provides regular reports and insights to the Client, highlighting the effectiveness of our digital marketing campaigns and identifying areas for improvement.

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Each moth, we create visually appealing and engaging content, including product images, videos, and user-generated content, to spark conversations and drive brand engagement. We develop Insta grid layouts and promote the posts to target audiences. 

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Our team manages Client's presence on popular social media platforms such as Instagram, Facebook, and Youtube, by creating and curating content, engaging with followers, and monitoring brand mentions.

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In order to create brand value, we placed information about the client at the top European glossy magazines

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Photosession: Ice

In order to emphasize Alpine nature of the brand, we created  a photo session with products in water and ice. We emphasized scientific component of the brand with laboratory shots.

Photosession: Summer

For summer Insta grid we made photo session with shadows and sparkles of water. These photos show great performance in organic reach and ads.  

Model Photography

This photo session reflects "clean" and "Swiss" part of the brand.