Swisskern
MyBerry helped Swisskern, luxury supplement brand from Appenzell to produce high quality videos of CEO Faisal Baig. Videos are currently used on the web site and digital ad campaigns.
Service
Videos, ads, SEO
Client
Swisskern
Year
2024
Our Vision
The centerpiece of this campaign was the "human-to-human" connection—something we felt was essential to convey in an era dominated by technology. Rather than relying solely on text or static imagery, we wanted potential customers to feel a personal connection to Swisskern, and the best way to do that was by telling the brand’s story through its most passionate advocate: CEO Faisal Baig. His video interviews offer a rare glimpse into the heart of the brand, allowing viewers to understand the values and mission that drive Swisskern.
In addition to Baig’s personal story, we created a series of product-focused videos that highlight key benefits of Swisskern supplements and demonstrate how to use them effectively.
Execution
All videos were shot in a studio in Horgen, near Zurich, with a dedicated team of producers, videographers, interviewers, and video editors ensuring a polished final product.
The Result
The results of this campaign speak for themselves. Not only has the engagement across digital platforms increased significantly, but the data also shows that this video content is outperforming traditional still-image ads by a wide margin.
You can see these videos integrated into Swisskern’s website here.
This campaign underscores the importance of video in today’s digital marketing landscape. If you want to make a lasting impression, video is the way forward—and MyBerry is here to help you tell your brand’s story with impact.
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